– Brand refresh –

With color alone, the identity went from static to dynamic. The color palette was expanded to reflect community, and a strong emphasis placed on quality, custom photography.

A suite of community seals identify each hospital and region and celebrate its place in the hearts of employees and locals alike. Each seal incorporates the new tagline, Our mission is you.

– Internal brand launch –

We launched the brand refresh internally by shipping over 150 boxes of collateral to employee departments containing everything from stickers and posters, to a newspaper talking all about the new tagline, brand, and growth strategy moving forward.

– The campaign –

Each commercial was a tapestry of stories that brought to life real community impact funded by SCL Health. The agency :60 (above) brings together all of the regions.

“One of the primary goals of the campaign was to be authentic and accurately represent the meaningful work taking place at our care sites. It had to be as realistic as possible. The result was a campaign message that went far beyond any slogan or tagline—it became a true promise to our patients and a way to concisely describe our culture."
Tim ShonseyVP of Marketing, SCL Health

A heavy emphasis was put on the new tagline in the outdoor tying the whole campaign together."

Three days of shooting: behind the scenes.


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SCL Health, Tim Shonsey



Scott Gundersen, VP, Design Director

Stefanie Lyons, VP, CD Copy

Carol McCarthy, EVP Strategy

Lameis Dromgoole, Account Director

Diane Johns, ADD

Diana Terry, Sen. Designer

Stephanie Kim, Designer

Directors: Tao/s

Production: Society

DP: Aaron Tao

Photography stills: Paul Miller